Imagine a captivating story in which your yacht plays the leading role and becomes a star that everyone wants to meet. Welcome to Bespoke Yacht Marketing at Seven.

Seven approaches each yacht for sale as a unique, standalone marketing project rather than applying a one size fits all system. We strive to deeply understand the yacht and, through careful analysis, the marketplace in which she will be presented. That knowledge is the ingredients from which we craft the yacht’s individual story that becomes the foundation of a bespoke marketing campaign.

When building a marketing strategy, we seek to speak about much more than the usual technical details. We strive to bring the yacht to life in a way that will generate a human connection, highlighting her character and personality, her raison d'etre, the life she has led so far and the potential she offers for the future.

We know that most yacht sales are achieved through collaboration between brokerages. Therefore, Seven focusses significant energy on engaging brokers around the world thereby activating a vast global sales force to act on behalf of the seller. Amongst the support that we provide them is a high quality brochure bringing together the yacht’s story with professional photos, high definition video, and comprehensive specification.